At Florence Adele, our job is to grow and maintain your customer base.
Below is a breakdown of some of the services we offer. It's by no means exhaustive but should give you an idea of what we can do for you.
Developing and maintaining your brand identity helps ensure longevity and customer loyalty. With new businesses that means deciding on a persona for the company, warm, friendly, modern or traditional. From there, we decide on a tone of language and communication. We also decide on a look and feel for the brand, and a color palette.
Your brand needs its own identity. Whether you want to appeal to farmers in Winkler or stockbrokers in New York, your messaging, colour palette and tone all have to cater to the while setting you apart from competitors.
Great brands offer more than a product or service. They offer a feeling. And that feeling is what keeps customers coming back.
If brand strategy is the “who”, marketing strategy is the “how”. With this, we establish what our goals are and decide how to best accomplish them. Here, we decide on a message and then on a medium.
What do we want to say and what’s the best way to reach our target audience? This is where budget comes into play as well. What will provide the best return on investment? At Florence Adele, we'll go over all your options and find the market strategy that best works for your organization.
Graphic Design is where identity and strategy meet. We'll develop imagery like logos and decals for your business. We also create materials for print and online. Whether you're looking for a snazzy brochure to hand out to customers or you want a Facebook ad that introduces you to new clients, we'll design materials that reflect your business and brand identity and that work well with your marketing goals.
Studies show that at least 80% of people research a business online before visiting the business or making a purchase. If your business doesn't have a strong web presence, who are they researching?
At Florence Adele, we'll work with you to strengthen your web presence, use strategies that help increase Google search rankings and build you a beautiful engaging website your customers will love. We also help with curating social media and creating content that engages your followers.